ALLDAYEVERYDAY and Ann Taylor launched Art She Said, a platform for showcasing the fashion house’s ongoing series of commissions by prominent artists in the online community.
ALLDAYEVERYDAY developed a visual Tumblr content discovery tool for Ann Taylor and BlackBook magazine.
Ann Taylor approached ALLDAYEVERYDAY to design and launch their new online editorial property, Ann’s Blog, as a destination for potential customers who may not readily engage or convert if directed to Ann Taylor’s online store.
In collaboration with Time Inc., ALLDAYEVERYDAY designed and produced a multi-page interactive advertising supplement for People for Ann Taylor’s Spring 2011 campaign.
We created an extension of the Ann Taylor blog that allowed clients to “style” their own Ann Taylor outfits.
As part of Ann Taylor’s ongoing efforts to reach the next generation of working women, we collaborated with the Ann Taylor brand team and their campus ambassador program to develop an extension of their blog presence for their “Style for Students” initiative.
ALLDAYEVERYDAY worked with Ann Taylor to develop ongoing monthly content, design and strategy for their Facebook wall and Buddy Media “AT Insider” tab.
