Now in its second year, Standard Culture remains one of the most successful branded editorial executions online today.
In continuing to evolve the online identity of Standard Hotels, we completely overhauled their booking site, overseeing everything from comprehensive technical interactions to the creation of 85 video loops for the homepage.
For the launch of The Standard’s collaboration with Warby Parker, ALLDAYEVERYDAY and PlayAPI developed a cross-platform photo submission game.
The Standard’s Tumblr is an adjunct to their main editorial site, Standard Culture, highlighting key content and enabling social engagement.
StndAIR, The Standard Hotel’s private airline, connects New York City to getaway destinations Montauk, Shelter Island, and Martha’s Vineyard.
As part of Standard Culture, we re-launched Shop the Standard, the online gift shop that features art, books and cheeky travel necessities alongside ongoing artist collaborations.
Matt Baron directed and ALLDAYEVERYDAY produced this video for the launch of The Standard’s East Village location.
