ALLDAYEVERYDAY

ALDO

A is for ALDO

aisforaldo.com

ALLDAYEVERYDAY worked with ALDO and Dynamo to create a social campaign promoting the launch of their first fragrance, A is for ALDO. With three fragrances to promote–Red, Blue, and Yellow–we leveraged the emotional power of found Instagram photos to create a colorful quiz powered by Facebook Connect to help consumers match their mood and find their fragrance personality. Players can choose from a series of seasonally-curated Instagram photos that, once selected, correspond to a fragrance and compile into a mood board that can be posted to their Facebook Timelines.

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