ALLDAYEVERYDAY worked with ALDO and Dynamo to create a social campaign promoting the launch of their first fragrance, A is for ALDO. With three fragrances to promote–Red, Blue, and Yellow–we leveraged the emotional power of found Instagram photos to create a colorful quiz powered by Facebook Connect to help consumers match their mood and find their fragrance personality. Players can choose from a series of seasonally-curated Instagram photos that, once selected, correspond to a fragrance and compile into a mood board that can be posted to their Facebook Timelines.
Follow Ricky and Carl on their way to work at the Crosby Street store in this video ALLDAYEVERYDAY shot for Carhartt Work In Progress.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
As a key brand pillar in defining Club Monaco online, the Culture Club Tumblr sets its tone with the mantra “get inspired by what inspires us.”
By taking the idea of Timeline and bringing it to life through motion, ALLDAYEVERYDAY helped Michael Kors create an emotionally-driven retelling of the brand’s story.
For the launch of The Standard’s collaboration with Warby Parker, ALLDAYEVERYDAY and PlayAPI developed a cross-platform photo submission game.