ALLDAYEVERYDAY

Ann Taylor

Ann Taylor's Facebook

ALLDAYEVERYDAY worked with Ann Taylor to develop ongoing monthly content, design and strategy for their Facebook wall and Buddy Media “AT Insider” tab.

ALLDAYEVERYDAY worked with the client to optimize their content calendar and evolve their look and feel to build a best-of-breed page that demanded interest (evident in a 1000% increase in engagement) and increased their fanbase by 500,000 fans. In nine months Ann Taylor went from a low-engagement fanpage to the most engaged page of any fashion brand on Facebook with an IPM (interactions per thousand fans) score nearly three times higher than it’s closest competitor Burberry. (Measured by Conversocial Profiler)

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