After seeing the success of its lifestyle blog, Culture Club, Club Monaco seized the opportunity to increase the social reach of its Fall lookbook.
As a key brand pillar in defining Club Monaco online, the Culture Club Tumblr sets its tone with the mantra “get inspired by what inspires us.”
ALLDAYEVERYDAY conceptualized and developed this first-to-market Facebook application, utilizing the social network’s API and users’ personal Timelines to help the brand and fans celebrate shared cultural and social moments.
ALLDAYEVERYDAY developed a unique Facebook tab for Club Monaco to give their fans the “inside scoop” on the latest partnerships, specials and styles from the brand.
As part of Club Monaco’s extended focus on menswear and its Made in the USA platform, ALLDAYEVERYDAY developed an online club housing men’s-related content.
ALLDAYEVERYDAY created a custom Facebook tab for Club Monaco’s global fashion week collaboration with street style photographer Tommy Ton.
