ALLDAYEVERYDAY and Doubleday & Cartwright created a 360-degree campaign for the 2010 Nike Destroyer product line. The campaign included the debut issue of the Destroyer Journal, a large-format printed piece that featured athlete interviews, spreads shot by Tim Barber and a product lookbook. The front cover graced the intersection of Wooster and W. Houston Streets in an out-of-home installation. At the Bowery Stadium, guests could add custom embroidery and patches to their sportswear.
ALLDAYEVERYDAY also produced a short film introducing the Nike Destroyers. Shot in black and white, the gritty, hard style emphasizes where the Destroyers draw their inspiration and where they train as athletes: the streets of NYC.
Follow Ricky and Carl on their way to work at the Crosby Street store in this video ALLDAYEVERYDAY shot for Carhartt Work In Progress.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
As a key brand pillar in defining Club Monaco online, the Culture Club Tumblr sets its tone with the mantra “get inspired by what inspires us.”
By taking the idea of Timeline and bringing it to life through motion, ALLDAYEVERYDAY helped Michael Kors create an emotionally-driven retelling of the brand’s story.
For the launch of The Standard’s collaboration with Warby Parker, ALLDAYEVERYDAY and PlayAPI developed a cross-platform photo submission game.