As the global digital agency for Nike’s NRG division, ALLDAYEVERYDAY manages the online presence of Nike Stadiums and the Flyknit Collective workshops. Leading into the Olympics, Flyknit Collective is a platform for creatives in all fields to generate dialogue in their own communities by collaborating with globally-known artists and thought-leaders.
To celebrate the opening of Bowery Stadium, ALLDAYEVERYDAY produced the short film “Everything is Practice,” depicting an intimate moment with Spike Lee as he assistant coaches his son’s soccer team.
For NIKE and (RED), ALLDAYEVERYDAY concepted and executed Tied Together, a 120-hour, five-city relay around the world to fight HIV and AIDS in Africa, beginning in New York City and continuing through London, Milan, Berlin and Paris.