Launched in collaboration with Tumblr for New York Fashion Week 2012, the Milk Made Tumblr is a massively followed property and the main social content syndication channel.
After seeing the success of its lifestyle blog, Culture Club, Club Monaco seized the opportunity to increase the social reach of its Fall lookbook.
The beauty concept store came to ALLDAYEVERYDAY when its online magazine, The Glossy, needed a makeover.
Follow Ricky and Carl on their way to work at the Crosby Street store in this video ALLDAYEVERYDAY shot for Carhartt Work In Progress.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
As a key brand pillar in defining Club Monaco online, the Culture Club Tumblr sets its tone with the mantra “get inspired by what inspires us.”