ALLDAYEVERYDAY created an online marketplace for Milk Studios that offers limited-run prints, books, and collectibles.
As part of Standard Culture, we re-launched Shop the Standard, the online gift shop that features art, books and cheeky travel necessities alongside ongoing artist collaborations.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
Launched in collaboration with Tumblr for New York Fashion Week 2012, the Milk Made Tumblr is a massively followed property and the main social content syndication channel.
ALLDAYEVERYDAY worked with Milk Studios for four seasons to launch and build MADE Fashion Week.
After seeing the success of its lifestyle blog, Culture Club, Club Monaco seized the opportunity to increase the social reach of its Fall lookbook.
Now in its second year, Standard Culture remains one of the most successful branded editorial executions online today.