To celebrate the opening of Bowery Stadium, ALLDAYEVERYDAY produced the short film “Everything is Practice,” depicting an intimate moment with Spike Lee as he assistant coaches his son’s soccer team.
Nike Stadiums are multipurpose brand spaces that celebrate NYC sport culture, while embracing the community and inspiring consumers.
For NIKE and (RED), ALLDAYEVERYDAY concepted and executed Tied Together, a 120-hour, five-city relay around the world to fight HIV and AIDS in Africa, beginning in New York City and continuing through London, Milan, Berlin and Paris.
As part of a broader campaign to enhance the perception of running in urban communities, ALLDAYEVERYDAY worked with Nike to develop NYC Bridgerunners, a globally renowned running club of local artist-athletes.
