ALLDAYEVERYDAY was hired by La Comunidad to produce an online campaign for the Original Penguin Jacket. The project included the production of six original videos directed by Jake Sumner, development of a social media strategy and Facebook tab to support content distribution.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.
By taking the idea of Timeline and bringing it to life through motion, ALLDAYEVERYDAY helped Michael Kors create an emotionally-driven retelling of the brand’s story.