A&E Television Networks approached ALLDAYEVERYDAY to develop and execute a social content strategy for the second season of “How The States Got Their Shapes,” airing on H2. In partnership with DIRECTV, A&E Television Networks wanted to increase engagement by providing an entertaining experience to their online audience to promote the show’s launch. The network developed an online quiz game that ran for 50 days as a tab on DIRECTV’s Facebook page. ALLDAYEVERYDAY worked closely with both the network and television provider to optimize messaging by drafting social content for both DIRECTV and H2 across Facebook, Twitter, Google+ and Instagram. In addition to content optimization, ALLDAYEVERYDAY wrote a Facebook advertising campaign and developed an original infographic and PR plan based around the merits of the TV show and its Facebook quiz.