A&E Television Networks approached ALLDAYEVERYDAY to develop and execute a social content strategy for the second season of “How The States Got Their Shapes,” airing on H2. In partnership with DIRECTV, A&E Television Networks wanted to increase engagement by providing an entertaining experience to their online audience to promote the show’s launch. The network developed an online quiz game that ran for 50 days as a tab on DIRECTV’s Facebook page. ALLDAYEVERYDAY worked closely with both the network and television provider to optimize messaging by drafting social content for both DIRECTV and H2 across Facebook, Twitter, Google+ and Instagram. In addition to content optimization, ALLDAYEVERYDAY wrote a Facebook advertising campaign and developed an original infographic and PR plan based around the merits of the TV show and its Facebook quiz.
ALLDAYEVERYDAY manages and creates content for the global @nikestadiums social channels, including Tumblr, Instagram, and Twitter.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
For the launch of The Standard’s collaboration with Warby Parker, ALLDAYEVERYDAY and PlayAPI developed a cross-platform photo submission game.
As the global digital agency for Nike’s NRG division, ALLDAYEVERYDAY manages the online presence of Nike Stadiums and the Flyknit Collective workshops.
ALLDAYEVERYDAY worked with Milk Studios for four seasons to launch and build MADE Fashion Week.
Stylist to Lady Gaga and the Creative Director of Thierry Mugler, Nicola Formichetti approached ALLDAYEVERYDAY to creating a unified interface that allows fans to easily engage with his robust social media presence.