ALLDAYEVERYDAY

The Standard

StandardHotels.com

http://www.standardhotels.com

In continuing to evolve the online identity of Standard Hotels, we completely overhauled their booking site, overseeing everything from comprehensive technical interactions to the creation of 85 video loops for the homepage. This arresting site is a natural extension—in tone, design and technology—of our award-winning work on Standard Culture and other branded content executions over the past few years.

We shot four Standard Hotel properties, turning the footage into seamlessly looped, engaging videos that showcase the most distinctive features of the hotels.

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