ALLDAYEVERYDAY

Ann Taylor

Style for Students

http://students.anntaylor.com

As part of Ann Taylor’s ongoing efforts to reach the next generation of working women, we collaborated with the Ann Taylor brand team and their campus ambassador program to develop an extension of their blog presence for their “Style for Students” initiative.

The site housed a Facebook Connect enabled contest to vote on and highlight student’s favorite styles as well as the personal stories and photographs of the ambassadors. The campaign drove unprecedented traffic to the Ann Taylor student website as well as across Facebook and Twitter thanks to our socially-enabled design and content strategy.

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