“Talent Will Rise” was developed to target Tumblr’s highly engaged community of fashion and design enthusiasts. We developed and launched the contest for ALDO in Q1 2012 to identify and reward “the next stars of Tumblr.”
Tumblrs of all stripes were invited to submit their credentials and short descriptions of their sites to the ALDO RISE Tumblr. Five winners were chosen based on the personality, popularity and content quality of their blogs. Those winners in turn received a design consultation and custom Tumblr theme from ALLDAYEVERYDAY, as well as five reblogs from the RISE Tumblr.