“Talent Will Rise” was developed to target Tumblr’s highly engaged community of fashion and design enthusiasts. We developed and launched the contest for ALDO in Q1 2012 to identify and reward “the next stars of Tumblr.”
Tumblrs of all stripes were invited to submit their credentials and short descriptions of their sites to the ALDO RISE Tumblr. Five winners were chosen based on the personality, popularity and content quality of their blogs. Those winners in turn received a design consultation and custom Tumblr theme from ALLDAYEVERYDAY, as well as five reblogs from the RISE Tumblr.
Follow Ricky and Carl on their way to work at the Crosby Street store in this video ALLDAYEVERYDAY shot for Carhartt Work In Progress.
As an ongoing collaboration, ALLDAYEVERYDAY works with Express and Greg Kadel Studios by documenting the label’s traveling experiential and print campaign, Rock the Sidewalk, which revolves around a series of runway shows and live events.
MilkMade.com is a robust editorial outlet for Milk Studios, featuring original content, a Tumblr, streaming video and real-time user-generated images.
As a key brand pillar in defining Club Monaco online, the Culture Club Tumblr sets its tone with the mantra “get inspired by what inspires us.”
By taking the idea of Timeline and bringing it to life through motion, ALLDAYEVERYDAY helped Michael Kors create an emotionally-driven retelling of the brand’s story.
ALLDAYEVERYDAY concepted, designed and built the online campaign, “Wish You Were Here” for the premium champagne brand.