Tied Together was an epic journey in response to a global issue. ALLDAYEVERYDAY collaborated with NIKE and (RED) to activate communities to lace up and move through the streets of London, New York, Milan, Berlin and Paris, to help fight the deadly disease.
We worked with Nike’s global ambassadors to recruit twenty four teams of ten in each city to work together to define the routes for the relay that would leave their mark. The Nike Stadium in each city acted as HQ where participants could prepare, train, meet teammates, create content and establish a following.
ALLDAYEVERYDAY utilized proprietary technology to create a platform for runners to live-upload cell phone photos throughout the event. These photos were published online and projected in Nike Stadiums throughout the world.
ALLDAYEVERYDAY produced this feature-length documentary in which director Cheryl Dunn spotlights “street theater” and its audience.
To celebrate the opening of Bowery Stadium, ALLDAYEVERYDAY produced the short film “Everything is Practice,” depicting an intimate moment with Spike Lee as he assistant coaches his son’s soccer team.
Nike Stadiums are multipurpose brand spaces that celebrate NYC sport culture, while embracing the community and inspiring consumers.
As part of a broader campaign to enhance the perception of running in urban communities, ALLDAYEVERYDAY worked with Nike to develop NYC Bridgerunners, a globally renowned running club of local artist-athletes.
“Two Minutes with Anna Sheffield” is a film directed by Cheryl Dunn to introduce the jewelry designer’s Go International collaboration with Target.
