Kevork Aslanyan

Kevork Aslanyan is a Bulgarian director working across commercials, music videos, and short films. He came into filmmaking sideways — starting out as a rhythm guitarist in a rock/punk/metal band before finding his way into the edit bay. He trained first as an editor, earning a BA in Film and TV editing at the National Academy for Theatre and Film Arts in Sofia, then honed the directing craft with a Writing & Directing program at the London Film Academy. That editor's foundation still shows in his work: a sharp sense of rhythm and timing, and an instinct for exactly where a cut should land emotionally. His real strength is range with intention. He moves fluidly between comedy and the more dramatic, melancholic register — he can land a laugh and then turn around and break your heart, often inside the same piece. There's a slightly off-kilter, surreal edge to how he sees the world, and rather than smoothing it out he leans into it, which is what makes his work feel distinctive rather than safe. Brands looking for tonal nuance and a director who can find the strange, human moment in a concept tend to gravitate toward him. His narrative calling card is the short Getting Fat in a Healthy Way, a gravity-defying romantic fantasy that became a festival and platform favorite, picked up by Nowness and Short of the Week. His work more broadly has been recognized across the industry — shots, LBB, Directors Notes, Ads of the World, VOTD, YDA, Campaign Brief Asia, and Lürzer's Archive.